Bubbles & Puffles Corporate Redesign

Class: Corporate Identity
The idea of this project was to redesign a not-so-good logo from a local business, and make it better. I chose Bubbles & Puffles in Akron, Ohio as their logo was too complicated with using three different artstyles. I was set to also design letterheads, business cards, uniforms, ads, and much more for them as well. I chose a pink color palette since their old logo was majority pink. Boba tea is also referred as bubble tea, so I wanted a rounded typeface to play into the bubbles. There’s also hidden tapioca balls in place of the negative space in the lettering.